Posts by Nicola Callard

Attentional Sovereignty: Reclaiming Your Attention 

Attention shapes how you experience your life. Attention determines what you notice, what stays with you and what passes unseen. As we discovered in Article 1, much of it is claimed before you choose: by notifications, other people’s requests, unresolved...

The True Cost of the Attention Economy 

In 1991, the World Wide Web became publicly available. In the decades since, the accelerating pace of digital progress has transformed how we live, work and relate. Now, in 2026, we’re checking our email before we check on our kids,...

Making the Leap: We Can’t Just Assume People Can Do the “Human Stuff”

In 2016, Wells Fargo was fined $185 million after it emerged that employees had opened more than 3.5 million fraudulent accounts without customer consent.1 The story made headlines as a scandal of corporate greed and individual misconduct, but beneath the headlines was a deeper...

Don’t Kill the Golden Goose: What’s Really at Stake in the Race to Realise Value from AI 

There’s an old Aesop fable about a farmer with a goose that laid a single golden egg each day. Impatient for more, he killed the goose to get all the gold at once. He found nothing. In trying to extract maximum value, he...