Kate Jolly

Principal Designer

“I believe that advocating creativity can enrich people’s lives.”

As Principal Designer, Kate applies her leadership, design expertise and passion for visual learning to lead our graphic and instructional design department. She is also the driving force behind and leader of Luminaries, PF’s thriving and innovative product arm. 

At the heart of Kate’s work is the belief that smart design makes an outsized contribution to productive and regenerative workplaces. She understands that visual mediums afford a unique platform for storytelling, enhancing learning environments by clarifying complexity and making abstract concepts tangible.

Through her work at PF, she enjoys the creative process of growing ideas. From concept development, right through to sign off, Kate collaborates closely with our team, clients, and suppliers to develop interactive resources and tools that empower people and activate learning. For Kate, there is no better inspiration than seeing her work spark “lightbulb” moments in people, and watching those moments ignite whole system change. 

Kate has a Bachelor of Arts majoring in Graphic Design. Fuelled by her inquisitive and pioneering nature, Kate continues to expand our design horizons through design and product innovation. 


  • Graphic design
  • Brand development
  • UX design (User Experience)
  • LX design (Learner Experience)
  • Concept design
  • Visual communication


University of the Sunshine Coast

Bachelor of Arts, Graphic Design

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