Victoria Cole

“Brand storytelling is capable of doing so much more than driving profits – it has the potential to create major impact through its humanity.  To touch and transform people’s lives.  To put a positive dent in society.  To do things differently.  To bare soul.  In a sea of sameness, be the brand who dares to be human.”

Victoria Cole, Marketing & Brand Manager

 As our Marketing and Brand Manager, Victoria is responsible for helping Performance Frontiers share our story with the world and connecting us with kindred spirits.  Day to day you’ll find her deeply immersed in content, strategy and growth of our digital platforms, branding, collateral, events, partnerships, public relations, thought leadership and business development.

Victoria brings with her experience at the highest level of marketing and communications, having worked as a national marketing manager in professional services for many years.  A passionate storyteller with a background in journalism and public relations, she is a true “brand cheerleader” – thriving by uncovering the human identities of organisations and communicating their magic to the wider community with sophistication and creativity.  

Victoria’s approach is characterised by a strategic playfulness and a ‘make things happen’ attitude. Her strong project management mindset means she can deliver on her visions through cultivating dynamic partnerships while fashioning a product or service with flare.  She knows that it’s the heart you put into communicating, which is ultimately what your audience receives.

Outside of work Victoria flexes her storytelling muscles through absorbing and celebrating the work of others; slipping into the twists and turns of books, movies and and podcasts.  An aspiring gardener, you will also find her out in the sunshine nurturing a seasonal vegetable crop.  Not unlike her day job, the joy of gardening to Victoria lies in the opportunity to plant the seeds, to feed development and to ultimately bear witness to beautiful transformation.

Expanding Our Repertoire | Future-Proofing with Coaching

Expanding Our Repertoire | Future-Proofing with Coaching

The acronym ‘VUCA’ – meaning volatile, uncertain, complex and ambiguous - has wedged itself into the language of organisational culture, almost to the point of cliché. As organisational systems adapt to new realities, the vertical hierarchies of the past are giving...

What is Strategy?

What is Strategy?

Mike Tyson once famously said: “everyone has a plan until they get punched in the mouth.” And it can certainly feel that way when we are ‘doing’ strategy. It’s messy, big and volatile. But regardless of these challenges, strategy has developed as one of the...

The Ties that Bind Us: External Social Capital and Innovation

The Ties that Bind Us: External Social Capital and Innovation

Few partnerships could be considered more profitable than that of “Wintel”. Microsoft and Intel dominated the PC-era and led the market in a range of metrics, managing to achieve a continuing level of innovation which delivered better PC performance for greater value....

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Want access to the latest insights from Performance Frontiers?
Subscribe to Thought Frontiers: our monthly forecast in leadership & transformation. We promise fresh thinking from the frontiers, to your inbox, every month.
ErrorHere