“Brand storytelling is capable of doing so much more than driving profits – it has the potential to create major impact through its humanity. To touch and transform people’s lives. To put a positive dent in society. To do things differently. To bare soul. In a sea of sameness, be the brand who dares to be human.”
Victoria Cole, Head of Brand & Marketing
Victoria takes great delight in sharing the Performance Frontiers story with the world and connecting us with kindred spirits. Day to day you’ll find her deeply immersed in content, strategy and growth of our digital platforms, branding, collateral, events, partnerships, public relations, thought leadership and business development.
Victoria brings with her experience at the highest level of marketing and communications, having worked as a national marketing manager in professional services for many years. A passionate storyteller with a background in journalism and public relations, she is a true “brand cheerleader” – thriving by uncovering the human identities of organisations and communicating their magic to the wider community with sophistication and creativity.
Victoria’s approach is characterised by a strategic playfulness and a ‘make things happen’ attitude. Her strong project management mindset means she can deliver on her visions through cultivating dynamic partnerships while fashioning a product or service with flare. She knows that it’s the heart you put into communicating, which is ultimately what your audience receives.
Outside of work Victoria flexes her storytelling muscles through absorbing and celebrating the work of others; slipping into the twists and turns of books, movies and and podcasts. An aspiring gardener, you will also find her out in the sunshine nurturing a seasonal vegetable crop. Not unlike her day job, the joy of gardening to Victoria lies in the opportunity to plant the seeds, to feed development and to ultimately bear witness to beautiful transformation.
Storytelling with Data
“Data storytelling represents an exciting, new field of expertise where art and science truly converge.” - Brent Dykes We live in a data-abundant world. In organisations, we are gathering more data than ever from an immense range of sources. Most of our systems and...
Storytelling To Transform
The work of a modern leader is diverse, but one thread runs through each of their many activities: influencing. A leader is faced with countless different stakeholders each needing to be brought a long a journey, coaxed forward, and engaged in the good fight....
The Stewardship Mindset
Evolutionary biologists believe that one of the major reasons for the success of the human race has been our ability to work cooperatively in collectives. There’s no doubt that we often reach our highest potential in groups. From social justice movements to NGOs, we...
Creative provocateur and Global Changemaker, Dr Hayley Linthwaite, is a program designer, facilitator and coach with Performance Frontiers. She empowers individuals, organisations and communities through creative collaboration, social innovation and practical exploration to envision and enable a better future. Hayley has extensive experience in theories, forms, and conventions of applied performance, behavioural and systemic change, strategic conflict analysis, and experiential learning honed within extensive roles as an arts educator, researcher, director and performer.
A dynamo designer and problem-solving prodigy, Kate applies her design expertise and passion for visual learning to our graphic, instructional and product design department.
As a principal, lead facilitator, process designer, writer and executive coach at Performance Frontiers, Dr Martin Challis is dedicated to utilising his creativity and insight as powerful catalysts for facilitating learning and transformational change in organisations, teams and individuals.
Backed by over a decade of national and international experience in education, corporate management and consultancy, Taya’s work as an impassioned facilitator designer, educator and coach at Performance Frontiers expertly balances content and process to elicit powerful learning outcomes and cultivate meaningful change.
Dr Georgia Seffrin is supported by over 15 years’ experience in transformational change and leadership in organisations. She has built a productive career in learning design and facilitation across a diversity of professional sectors including education, health, government, corporate and arts organisations.
As Performance Frontier’s lead graphic and instructional designer, Jason breathes life into complex theory and unlocks new ways of thinking through the production of captivating tools and designs.
Jocelyn utilises her expertise in relationship management, knowledge of integrated marketing communications and skills in word wizardry to establish, maintain and enrichen PF’s professional relationships.
Ed recognises the partnering role finance has in realising an organisation’s strategy. Over six years, Ed has responded to manifold challenges of our rapidly evolving business and has helped Performance Frontiers thrive. His skillful management and refinement of our financial processes and systems help to ensure that we remain agile, responsive and successful. His financial expertise has been built through decades of financial consultation, dedicated bookkeeping, financial reporting and accounting both locally and nationally.
Lowanna uses her 20 years’ experience as a program designer, facilitator, arts educator and academic to help our clients make meaningful change in a way than inspires transformational growth.
Kylie uses her high-level relationship skills, expertise in coaching psychology and facilitation prowess to co-create transformative learning experiences and build human potential.
Dr Jane Austin brings over 20 years’ experience as a registered clinical psychologist to guide organisational and individual development in her work as a designer, coach and facilitator with Performance Frontiers team.
Olga is our office all-rounder and administration superstar. She applies her design acumen and super organisational skills to the task of designing efficient systems processes behind the scenes at Performance Frontiers.