It has been confirmed. Amazon has its sights set on Australia. The media has launched into a heated debate surrounding the predicted level of industry disruption, oscillating between Amazon alarmism and Amazon apathy. But is there a greater conversation we could be having?

In this first article of our Redesigning Retail series, we ask: How can we take a leaf out of Amazon’s book and write the next chapter for Australian retail?

One opportunity is to create great in-store customer experiences.

Download the article to find out how: